Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. They may even have some great content ideas. That is why it is important for you to pay close attention to your sphere of influence real estate agent. People love to look into each others lives, which is why we all love social media. I was just checking in with you to see how youre doing. It has success written all over it. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. For most people, their home is their most valuable asset, and its also their biggest liability. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Theyre going after the unknown. This is how you reconnect with your sphere of influence database. It could literally lose you millions. Were going to give you everything you need to work your SOI like a pro. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Congrats. You start out your messaging with lets stay in touch and just checking in on you and going forward you bring value. All that I need from you is to verify that I have the correct home address and email address for you. Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Love it Jennifer. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Or, you may want to rent out a special menu for the evening. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. How to Nurture Your SOI (+ Free Templates! So, Jennifer, um what's an example of doing it right? Ask them about the dog. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. When he and his team finally took his coachs advice to expand their SOI (which at the time consisted of just 279 names), their business jumped from $0-$90 million in just 4 years. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. When you target through every channel like this, you are in your SOIs brain. But truly great SOI and referral marketing isnt about selling.. If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. Most CRMs make it easy to set up email drip campaigns to go out to relevant segments of your list (in Follow Up Boss we use Action Plans to help keep it simple). Whats the first advice given to new real estate agents? ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). You can do this by adding value coming from contribution and giving them something they want. Let us help you. If you really want to make a positive impression, then you may even want to publish in these journals. I hope you and your family are doing well. YAY-ME? Pre-written real estate letters that save you time and money - and keep you in touch with your prospects. Wonderful idea Jennifer and a wonderful post, and some great comments! You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. He is CEO of Agent Dominator. Script #1 - Recent Clients & Professional Connections, I hope all is well! And then you reached out via Facebook. Michael Montgomery of Rev Real Estate School. You can easily change up that second line to refer back to any relevant life, community, or even social media event. You may be wondering if you should be spending money on buying new leads. I am the worst at self-promoting. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. Hello Marte, love the letter and your post has been featured to the group: I like this approach, Marte. Welcome to our Marketing Mastermind series for real estate agents. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. This is a great way for you to demonstrate that you are knowledgeable about the local area. Pro Tip for TikTok: This is a fun one. (Honestly, this ones worth a watch!). For brand new agents a simple Excel spreadsheet will do the job.. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Check out these 5 practical tips for growing your sphere with social media. This helps you get rid of any old contact information that is either incorrect or no longer in use. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. I stay in touch with my people, past present and to come, with a monthly . But, consider this: Agents making more than $100,000 a year told the NAR that they got nearly one-third of their business from referrals from past clients. Letter To Sphere of Influence Draft: Good news! Are you sure you want to report this blog entry as spam? Friends and acquaintances from any social groups such as Neighborhood Association, Rotary, PTA, etc. Why am I sharing this wonderful news with you? (Psst, already a Follow Up Boss user? Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. However, there is always something that feels special about holding something from your mailbox. If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Its Brian Icenhower. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. It posts your ad and provides a messenger link for the recipients so they can message you directly. Beyond the dreaded phone call and advanced social media analytics, theres still a place for traditional mailers. You made your calls and used your Realtor sphere of influence scripts. I think either way would be fine - whatever feels right to you. Do your prospects know? emails to my SOI.. just can't do it. Employer's Name Employer's Position Business Or Company Name 1234 Jones Avenue San Francisco, CA 94120. Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. Maybe you have one of your latest videos on your blog on the front, or maybe its an offer that you can do a free consultation. The Business Profile also comes with a swipe up feature on Instagram stories so followers can easily get to your website. Before I started using email marketing, my business was struggling. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Its one of the easiest ways to get your database engaged again. I would love the opportunity to work with you. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. Any new listings that come onto the market will be instantly emailed to your buyer. But how many agents actually take that advice? Theres really no right or wrong way to segment your list. As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Are you tempted to use AI to write blog posts? Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. Then, send a personal note to them. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. If you dont have a drip campaign set up yet, dont worry. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. When one of your neighbors puts their home up for sale, youll immediately get an email with all the listing information and photos of the home. Great post !! You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. You dont have to be a suited-and-booted business exec to have a great network. Thx for sharing. Yours was the best ! That is how you can really add someone to your sphere of influence. or other gift.. That way, they know that you appreciate the referral. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. It's been way too long since we've seen each other. or other gift. 1 Real Estate Agent Introduction Letter Sample Pdf Thank you unquestionably much for downloading Real Estate Agent Introduction Letter Sample Pdf.Most likely you have If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Well done ! The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. The COVID-19 pandemic has changed our lives, our routines, and the way we do business. You heard that right. Do you have something you could YAY-ME about to your sphere? The writer recommended saying "I'm an agent now and I need your help.". It is also important for you to diversify your outlets. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. that are written by the members of this community. Hi Jennifer, Interesting concept and comment thread. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. Instead, you should spend your time visiting with several people in a one-on-one manner. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. If you show up on social media consistently, simply being there and being open is enough. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Be sure your real estate letters dont sound like a form letter that just goes out. You type in their home search criteria and then enter their contact info. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style
